Content Targeting is one of the strongest points of Sitecore’s Digital Marketing Suite (DMS). Marketeers are able to set up rules and conditions for rendering conditional content on the website. The conditions provided by Sitecore out-of-the-box include: checking how many times the visitor has visited the website, checking what language version the website is in, and checking the “profile” of the visitor (in which predefined category the visitor fits). Marketeers could also check from which city the visitors is requesting the web page. This is done by looking up the GeoLocation of the visitor by his IP address.